Don’t get mad at us for saying this
Desktop publishers are not full-fledged designers.
Desktop publishers are not professional copywriters.
Facts are facts.
Many in-house designers are true, trained, professional designers.
If so, we're not talking about you.
But if you're a technical or production person who's been asked to to do desktop publishing (DTP),
or if you're an exec with a small company who's been inducted to be an instant desktop publisher for a brochure or ad, while also doing your regular job, this does apply.
You may be computer technical people, assistants, even executives or owners of a small company.
You may believe your education or tech skill means you can write or design effective sales literature or ads or Web sites.
Is that what you were hired to do? Trained to do? What you do best?
Are you being paid to be an executive or an amateur designer?
Technology ain't talent.
Technology ain't typography.
Some may resent this. But do you think just anyone can do your job from a standing start, if at all? We don't think just anyone can do ours either.
Ideally you'd do only what you do best. But:
If you are suddenly obligated to write or design marketing materials.
If your budget does not support enlisting a full-time professional.
The solution is a few hours of friendly and inexpensive Daddy Desktop (a service of Listen, Write, Design,) consultation and help. Via phone or iChat or email.
The bottomline equation:
If doing that creative project totally in-house might cause iffy results,
and if hiring an outside professional puts you outside your budget,
bring in Daddy Desktop to consult for a few hours now and then,
and gain professional enhancement on a modest budget. $262.50 for a
3-hour consult. We can also create custom templates for you alone.
Email us a heads-up with a PDF if you wish!