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For marketing execs who are doing some of their own creative work Hire Daddy Desktop, You'll enjoy some of our services and articles linked below. Please view our Beyond basic DTP consulting service Common errors in desktop design How to fix bad ads at deadline Larry Miller articles on design Never use this word in a headline Services to the marketing executive Small business consulting service |
Good ad design means: First: Defining the project properly. May mean challenging the client's problem definition. Then: Planning. Strategy. Last: Graphics, typography, visual artistry designed to support and enhance your approved visual communication and marketing solution. Followed by production, coordinating perhaps with your expert. Each problem demands its own solution. Hard sell or soft sell. Way out or straight up. Funny or serious. Blunt or corporate. Or image-based. We have no a priori axe to grind. We listen. If the work is done in-house, the same standards apply. |
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