For marketing execs who are
doing some of their own creative work
Hire Daddy Desktop,
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Good ad design means:
First: Defining the project properly. May mean challenging the client's problem definition.
Then: Planning. Strategy.
Last: Graphics, typography, visual artistry designed to support and enhance your approved visual communication and marketing solution. Followed by production, coordinating perhaps with your expert.
Each problem demands its own solution. Hard sell or soft sell. Way out or straight up. Funny or serious. Blunt or corporate. Or image-based. We have no a priori axe to grind. We listen.
If the work is done in-house, the same standards apply.
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