The half-day design class.
Learn to do good design.
Learn to think like a design pro
(not like a computer tech).
Learn why scrap paper is better than the mouse.
Learn to use layout and type basics.
Learn why balance is evil.(*)
Develop the one quality / duality you need to have confidence in your work: arrogance / humility.
Your first desktop design training class: Begins with the first crucial art lesson our founder Larry Miller himself had. (As a teenager learning how to pass the art test for acceptance into Cooper Union):
Placing black paper shapes on a sheet of white paper. One full hour. Design pre-K. Humility Central.
The basics. Scissors, paper, glue.
This basic exercise no words, no pictures will help you develop awareness of visual relationships, of balance, of dynamic im-balance. Clumping. You'll learn to become a visual decision maker.
This design training class will then help you begin to learn to position a headline, body copy, captions, and artwork for example, for brochure design, or to enhance a marketing goal.
You may be a top executive. But the Zen maxim applies: "Keep a beginner's mind."
This design training class will help you begin to design small-space ads, stationery, sales sheets, flyers, brochures, maybe begin a simple Web page. With a short in-class assignment, we'll focus on creativity, concept development, design, and also discuss writing and marketing. So much to cover, we won’t spend time on how to use software plenty of other companies specialize in software training. You remember:
software ain't talent.
If time permits, we'll apply your lessons to a current company project. Sound too easy? We've seen students mature in one lesson.
You will also learn the one most important design aspect of a page. And it's completely under your own control. But you must first master the basic lesson with the black shapes.
If things go quickly, you might be given our famous "relationships" typo-anagram-graphic exercise.
(*You really want dynamic im-balance. Not boring centerline symmetry.)
The full-day session.
The half-day session above.
Concepts and ideas.
The greats and why.
Developing your own style.
Let's talk about "concepting" how to create and evaluate an idea.
The full-day session for executives is more structured than this class, which is designed for desktop publishers and neophyte in-house designers or production artists. This is looser. We'll do some work. And:
You'll meet heroes of advertising and design over the last 60 years, and compare them with current printed samples you think are good.
Do you know the names Paul Rand, George Lois, David Ogilvy, William Bernbach, Mary Wells, Julian Koenig, Milton Glaser?
How about Cassandre, Leo Lionni, Seymour Chwast (say "kwahst"), Paula Scher (coincidentally Mrs. Chwast), Saul Bass, Helmut Krone, Paul Davis, John Alcorn and his son, artist and musician Stephen Alcorn?
Or Bob Gage, Ed McCabe, Amil Gargano, Bradbury Thompson, Vance Jonson, Ellen Shapiro, Massimo Vignelli, Sam Scali, Louise Fili, Larry's idols: the late Herb Lubalin and the late great and posthumously still intimidating Lou Dorfsman?
Or creative firms like Pushpin, Pentagram, Landor or Lippincott?
Or lettering greats like Tom Carnase, Tony DiSpigna, Michael Doret, Raphael Boguslav, Ed Benguiat (say ben-gat)?
You'll meet some of them through their work beautifully designed, stylishyettimeless work which never looks dated and is not affected by visual fads.
This class will help you design small-space ads, stationery, sales sheets, flyers, brochures, maybe a simple Web page. We'll do some basic creative assignments. In class. On paper. On-screen. Your choice.
We'll focus on creativity, concept development, design, and also discuss writing and marketing. We won’t spend time on software plenty of other companies specialize in software training.
Technology ain't talent!
A series of classes.
If you're a beginning desktop publisher, someone trained in creative software but not in brochure design, ad design, writing, illustration, photography, typography, who may have never heard the words "visual communication," the half or fullday session may be enough for a while. Let the lessons sit. Practice on real jobs,
later this year or next, when you are ready for the multiplesession approach, ready to head into the wind of more advanced design classes,